"Financing, first-time buyers reshaping Indian retail"
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Automotive World, October 20, 2014 issue featuring and interview with Mohit Arora, J.D. Power Asia Pacific, and findings from the 2014 India Escaped Shopper Study.
First-time buyers dominate the Indian vehicle market, and are likely to continue to do so. As income levels rise, more of these buyers are turning to car loans to finance new purchases, and the change has had a profound impact on the face of retail. Automotive World spoke to Mohit Arora, Executive Director at J.D. Power Asia Pacific, Singapore, on changes taking place within the shopping process across India.
—by Megan Lampinen, October 20, 2014 edition of Automotive World