2015 India Dealer Satisfaction with Automotive Manufacturers Study

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Dealer Expectations for FY 2014-15 financial performance compared to FY 2013-14 reflects rise in optimism!

“Prevailing market conditions have necessitated a closer working relationship between the dealers and manufacturers as they strive to achieve target sales volumes. Support from manufacturers with marketing and sales activities, and cohesive working relationships between manufacturers’ sales teams and dealerships have helped drive dealer satisfaction.” said Mohit Arora, Executive Director at J.D. Power Asia Pacific.

“The last two or three years have been challenging for the passenger-car industry and subsequently for dealers across India as they grappled with low demand. However, an uptick in sales for the first time in two years in fiscal year 2015 seems to have provided a much-needed respite for dealers who appear to perceive that the worst could be over.