India Two-Wheeler Automotive Performance, Execution and Layout Study (2W APEAL)
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APEAL provides marketers and product planners with a concise information tool to gauge which features and attributes make two-wheeler models stand out to their owners. Attributes are organized into six measures such as seating comfort, looks and styling, control switches, engine/ transmission, and ride and handling. Based on these ratings, an overall APEAL score is calculated which reflects how delighted customers are with their new two-wheelers.