India Original Equipment Tire Customer Satisfaction Index Study (TCSI)

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From a tire manufacturer’s perspective, the best opportunity for repeat sales is to convert customers’ experience with their original equipment tires into the purchase of the same brand replacement tires. The TCSI assists tire manufacturers by exploring the issues that drive satisfaction with original tires, assessing the impact of tire attributes on overall satisfaction with tires and providing a comparison of satisfaction across original equipment tire brands. An overall TCSI score and individual factor scores summarize how customers rate tire performance.