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India Escaped Shopper Study (ESS)

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Executed in conjunction with the SSI study, the ESS examines what causes customers to reject the vehicles they consider. The respondent selects from a battery of reasons for rejecting models they considered buying. Reasons are grouped into several categories describing dealer and distribution related factors, vehicle characteristics and performance, price and financial issues, reliability, and brand name influence. The ESS provides an in-depth analysis of the relationship between customers’ shopping and buying behavior by analyzing their perceptions of the specific models.