The J.D. Power Asia Pacific India Automotive Brand Influence and Positioning StudySM is designed to:
- Understand the brand’s mindshare—Top of mind, Unaided, and Aided Brand awareness
- Determine the Brand’s Influence by understanding the Brand’s awareness and Brand’s favorability
- Understand the Brand Positioning's on a Brand Perceptual Map
- Understand the various psychographic and demographic segments, characteristics and shares