India Brand Image and Positioning (BIPS) Study

The J.D. Power Asia Pacific India Automotive Brand Influence and Positioning Study^SM is designed to:

• Understand the brand’s mindshare—Top of mind, Unaided, and Aided Brand awareness
• Determine the Brand’s Influence by understanding the Brand’s awareness and Brand’s favorability
• Understand the Brand Positioning's on a Brand Perceptual Map
• Understand the various psychographic and demographic segments, characteristics and shares