This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Review our Privacy and Cookie Notice for more details.

India Brand Image and Positioning (BIPS) Study

Share This Page:

The J.D. Power Asia Pacific India Automotive Brand Influence and Positioning StudySM is designed to:

  • Understand the brand’s mindshare—Top of mind, Unaided, and Aided Brand awareness
  • Determine the Brand’s Influence by understanding the Brand’s awareness and Brand’s favorability
  • Understand the Brand Positioning's on a Brand Perceptual Map
  • Understand the various psychographic and demographic segments, characteristics and shares