India Brand Image and Positioning (BIPS) Study

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The J.D. Power Asia Pacific India Automotive Brand Influence and Positioning StudySM is designed to:

  • Understand the brand’s mindshare—Top of mind, Unaided, and Aided Brand awareness
  • Determine the Brand’s Influence by understanding the Brand’s awareness and Brand’s favorability
  • Understand the Brand Positioning's on a Brand Perceptual Map
  • Understand the various psychographic and demographic segments, characteristics and shares