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India Automotive Performance, Execution and Layout Study (APEAL)

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APEAL provides marketers and product planners with a concise information tool to gauge which features and attributes make car and pick up models stand out to their owners. Attributes are organized into ten measures such as ride and handling, engine/ transmission, and comfort and convenience. Based on these ratings, an overall APEAL score is calculated which reflects how delighted customers are with their new vehicles.