J.D. Power study: With 3 awards each, Toyota, Hyundai surge ahead
Share This Page
Click here to read the article in HBL.
Toyota and Hyundai have got three awards each in the JD Power 2015 India Automotive Performance, Execution and Layout (APEAL) Study.
Of the eight model-level segment awards, Toyota bagged them for the Etios, Etios Liva/Cross and Innova, and Hyundai for the Eon, i10 and Elite i20/Active. Volkswagen Vento ranked highest in the midsize segment while Mahindra XUV 500 topped the SUV segment.
The 2015 India APEAL Study is based on evaluations from 8,428 owners of new vehicles purchased between November 2014 and July 2015. The study was fielded between May and September 2015 in 30 major cities across India. The study measures satisfaction across 10 performance categories including the vehicle’s exterior, interior, storage and space, audio and entertainment, seats, heating, ventilation and air conditioning, driving dynamics, engine/transmission, visibility and driving safety, and fuel economy.
The overall APEAL performance is reported as an index score based on a 1,000-point scale with a higher score indicating higher satisfaction. The overall APEAL score averaged 846 in 2015, down eight points from 2014.
The importance of vehicle exterior has increased in the small car, midsize and utility vehicle super segments and is among the top three categories driving the APEAL score.
Models launched during the past year have higher APEAL scores than carry-over models. Satisfaction with newly launched models averages 857 in 2015. Carry-over models are purchased by a higher proportion of first-time buyers, compared with newly launched models.