Industry Benchmarking Research

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The company’s benchmarking studies include an industry-wide assessment of products and services, as well as rankings that reflect the opinions of customers. Comprehensive marketing information and analysis helps organizations better understand their strengths and weaknesses from a customer viewpoint and ultimately to make a greater impact in the marketplace. Press releases are used to publicly announce research highlights.

J.D. Power does not conduct any testing of products or services—the research is based solely on responses from millions of consumers and businesses worldwide. With the data consumers provide, J.D. Power uses statistical techniques to determine the relative importance of the factors that comprise overall satisfaction. In addition, each factor is comprised of numerous attributes that provide additional diagnostic capability. The results of this research provide insight for organizations around the world that endeavor to satisfy today’s informed consumers.

J.D. Power Asia Pacific conducts the following benchmarking research studies in India:

Studies

 Automotive Studies 

 

  Respondents 

 

  Output 

 

 Benefits

Initial Quality Study (IQS) New-vehicle owners between 2 and 6 months of ownership Identify problem areas affecting quality across vehicle systems Provide key indicators of quality improvement

Automotive Performance, Execution and Layout (APEAL) Study Vehicle owners between 2 and 6 months of ownership  Identify what excites and delights owners about their new vehicle's performance and design Identify features and attributes that make vehicles stand out to their owners

Customer Service Index (CSI) Study Vehicle owners between 12 and 24 months of ownership Measure retail performance pertaining to aftersales service Define key contributors to the dealer experience to optimize customer satisfaction

Sales Satisfaction Index (SSI) Study Vehicle owners between 2 and 6 months of ownership Customer satisfaction with the new-vehicle purchase experience Develop an improvement plan to invest in key satisfaction drivers

Escaped Shopper Study (ESS) Vehicle owners between 2 and 6 months of ownership Identify what causes shoppers to reject the vehicles they consider Provide insights for retaining customers during the purchase process

Vehicle Dependability Study (VDS) Vehicle owners between 30 and 42 months of ownership Measure overall vehicle dependability and reliability perceptions Reduce the rate of problem incidence and improve long-term vehicle quality

Original Equipment Tire Customer Satisfaction Index Study (TCSI) Vehicle owners between 12 and 24 months of ownership  Assess the impact of tire attributes on overall satisfaction with tires and provide a comparison of satisfaction across original equipment tire brands Assist tire manufacturers by exploring the issues that drive satisfaction with original tires

Dealer Satisfaction with Automotive Manufacturer Index (DSWAMI) Dealers who have been in existence for minimum 1 year Examine 4S dealers' attitudes regarding a variety of issues relevant to the automotive industry and the retail distribution system. Supply the information needed to address issues of importance to manufacturers and dealers. The study measures dealer satisfaction with the nameplates they carry.

Brand Image and Positioning Study Vehicle owners between 30 and 42 months of ownership Understand the brand's mindshare, awareness and favorability. Understand the Brand Positioning's on a Brand Perceptual Map and the various psychographic and demographic segments, characteristics and shares Provide the insights across major customer segments and geographic regions to provide greater actionability to the data . 

Tractor CSI Study (TR CSI) Tractor owners at 12 to 24 months of ownership Cover customer ratings and operational metrics related to the service experience with authorized tractor dealerships Identify key drivers of service excellence and helps manufacturers prioritize and develop improvement initiatives.

Tractor Product Performance Study (TR PPS) Tractor owners at 12 to 24 months of ownership Identify problem areas affecting quality and reliability perceptions, as well as measuring machine performance across key product attributes. Provide key indicators on product quality and provides insights on the product features and attributes that stand out to their owners.

Two-Wheeler Initial Quality Study (2W IQS)Two-wheeler owners at 2 to 6 months of ownershipIdentify problem areas affecting quality across two-wheeler systemsProvide key indicators of quality improvement

Two-Wheeler Automotive Performance, Execution and Layout Study (2W APEAL)Two-wheeler owners at 2 to 6 months of ownershipIdentify what excites and delights owners about their two-wheeler's performance and designIdentify features and attributes that make vehicles stand out to their owner

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