Road Safety: What the Indian customer wants and is it enough?

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As infrastructure becomes better in India and speeds of cars increase, the undesirable trend of road accidents will only go up until unless… there is a strong ecosystem where the  government, automakers, drivers, pedestrians and the aam aadmi come together to work towards the singular goal of making India’s roads safer.

Consumer’s demands for active safety features in their cars have gone up significantly over the past five years indicating increasing acceptance of these safety technologies.