India Sales Satisfaction Index (SSI) Study

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This study offers a complete perspective on sales and delivery process, analyzing customers’ satisfaction with the pre-sales, sales and delivery experience. SSI focuses on what is important to today’s new vehicle owners—process/transaction related factors, the customer’s interaction with the salesperson, and the delivery process—and highlights what contributes most to customers’ satisfaction with the dealer/retailer. Customers are surveyed at 2 to 6 months of ownership.