Economic Times: New Affordable Models will Revive SUV Demand

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Published on the 31st of August, 2015

"The growth will be driven by new model launches at affordable prices, mainly in the entry and midsize SUV range," said Mohit Arora, executive director at J.D. Power Asia Pacific

"The key assumptions of the earlier projections were based on a sharp increase in GDP per capita and intra-city road infrastructure. Both of these have not materialised to the expected levels and thus, the overall industry growth rates are expected to be more modest than those assumed at the beginning of the decade," said Arora.