Business Standard: TVS hits the road for Loyalty

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TVS Motor Company stands third in the 16.5 million unit Indian two-wheeler market - way behind Hero MotoCorp and Honda - but survey after survey suggests the manufacturer is right at the top when it comes to customer satisfaction. For instance, earlier this year, it topped the JD Power 2016 India Two-wheeler Customer Service Index scoring 773 on a 1,000-point scale on overall customer satisfaction, ahead of an industry average of 748.